test
test test test test test
Read article →Pro Research blog
Research, methods and the market — in plain language
We share fieldwork experience, break down methodology and tell what we learn about consumers in Uzbekistan and Central Asia.
CATI, CAWI or CAPI: which survey method to choose
We compare phone, online and face-to-face surveys by cost, speed and sample quality.
Read article →5 signs your product needs UX research
Falling conversion, growing support tickets, a team arguing about features — when it is time to talk to users.
Read article →How Uzbekistan shops online: key observations
Marketplaces, trust in delivery and the role of Telegram — what we see in e-commerce research.
Read article →How we check the quality of field data
GPS tags, call-backs and audio recordings — multi-layer control at every stage.
Read article →In-depth interviews: how to ask questions to hear the truth
Why "Would you like…?" is a bad question and what to ask instead.
Read article →Fintech in Uzbekistan: what users expect from banking apps
Fast transfers, transparent fees and support in the native language are the main loyalty drivers.
Read article →Need data for your decision?
Tell us about your challenge — we will propose methodology, timeline and cost. The consultation is free.
Discuss a project →