Task
Ensure ongoing monitoring of key brand metrics, awareness, customer loyalty, and user-experience quality to support data-driven product and marketing decisions.
What we did
Over several research waves, we ran Brand Health Tracking (BHT), Top of Mind (TOM) studies, and quantitative online and phone surveys (CAWI, CATI). We analyzed brand awareness, customer journey, service satisfaction, platform-choice drivers, ad-campaign perception, and the competitive landscape.
Result
The client gained an ongoing brand-monitoring system to track key metrics over time, promptly spot growth areas, and make decisions on product, service, and marketing-communication development.
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