Task
Study customers' attitude toward the brand, assess perception of the product range, and identify factors influencing confectionery choices.
What we did
We surveyed chain customers, assessing product quality, range variety, service level, price perception, purchase frequency, and reasons for repeat visits, plus expectations regarding new products and service.
Result
The research helped identify the brand's strengths, find growth points in the range and service, and prepare recommendations for boosting satisfaction and customer retention.
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