Task
Determine which stages of the online purchase journey cause difficulty for users and reduce the likelihood of order completion.
What we did
We conducted UX research on the online store using in-depth interviews, studying the entire user journey: product search, catalog navigation, product cards, checkout, and interaction with the personal account.
Result
We identified the main reasons for checkout abandonment and prepared recommendations for optimizing the interface and increasing the online store’s conversion rate.
Projects & Portfolio
More projects
Become the next Pro Research case study
Tell us about your challenge — we'll propose the methodology, timeline, and cost.