Task
Study reader preferences, assess perception of the news portal, and identify opportunities to boost user engagement.
What we did
We conducted a comprehensive study combining quantitative surveys and in-depth interviews with current and potential readers, examining news-consumption habits, top content formats, trust in the outlet, site usability, navigation, and reasons for choosing Pressa.uz over other information resources.
Result
The client gained a detailed understanding of their audience and recommendations for developing content strategy, improving user experience, and boosting reader engagement.
Projects & Portfolio
More projects
Become the next Pro Research case study
Tell us about your challenge — we'll propose the methodology, timeline, and cost.