Task
Study audience behavior, understand how users consume news content, identify the most in-demand content formats, and uncover reader expectations for a digital platform.
What we did
We conducted a comprehensive study combining quantitative surveys and in-depth interviews with Kun.uz readers, examining news-consumption habits, trust in the outlet, website and mobile usability, preferred content formats, attitudes toward ads and subscription services, and reasons for choosing Kun.uz over other news resources.
Result
The client gained a comprehensive understanding of their audience's needs and the factors driving engagement and loyalty, along with practical recommendations for developing the digital platform, content strategy, and user experience.
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