On October 22, 2026, F6 published a study showing that 72% of first-page search results for 50 queries about popular films and TV series in Uzbekistan led to piracy websites. This highlights how accessible illegal content is to users.
However, willingness to pay for digital content depends on more than price. Ease of use, content quality, and a simple payment process also influence consumer choices. Surveys and interviews can help identify the factors behind these decisions.
The findings do not mean that users are unwilling to pay. Rather, they highlight the importance of understanding audience expectations and taking them into account when developing products and marketing strategies.