According to the B2B Content and Marketing Trends: Insights for 2027 report, published on November 4, 2026, 88% of B2B marketers use AI for content creation. While 78% report improved speed and 59% improved efficiency, only 17% say AI improves content quality.
At the same time, 65% of marketers reported increased pressure to produce content faster. Among them, 35% experienced burnout or creative fatigue, 32% reported reduced originality, and 29% noticed an increase in generic content.
The findings suggest that faster content production does not necessarily lead to higher quality. In B2B marketing, originality, information accuracy, and expert value are becoming increasingly important.
