In November 2026, research company RECMA presented a new edition of its Network Diagnostics report, evaluating international media groups and agencies. The study covered approximately 700 agencies across 45 markets and was based on 19 indicators used to assess their performance and competitiveness.
The criteria included client portfolio stability, digital capabilities, and expertise in data and content. According to the rankings, Omnicom Media took first place globally and across the regional rankings. Its agencies OMD, PHD and Initiative also entered the top five global media networks.
The findings show that media group competitiveness is determined not only by business scale and advertising budgets. Client relationship quality, digital expertise and the ability to work effectively with data are becoming increasingly important. These criteria help companies evaluate potential partners and the prospects for long-term cooperation.
