The market for digital financial services in Uzbekistan is growing fast, and competition for user attention is getting tougher.
In our research users most often name three expectations: instant transfers, clear fees with no surprises and fast support in Uzbek and Russian.
Loyalty is lost over small things: unclear payment errors, long verification and an overloaded interface.
Regular NPS and CSI tracking combined with usability tests helps banks see exactly where customers struggle.
