Under Presidential Resolution No. PP-265, advertising SMS messages may only be sent with the recipient’s prior written or electronic consent. In addition, advertising calls and messages via mobile networks are prohibited between 6:00 p.m. and 9:00 a.m. The new requirements aim to reduce unwanted advertising communications.
These changes may affect how companies approach direct marketing and choose communication channels. Businesses will need to pay closer attention to user consent and personal data processing requirements.
For the market research sector, the issue is particularly relevant to telephone surveys and communication with respondents. Companies need to distinguish advertising calls from research interviews and ensure that data collection practices comply with applicable regulations.
