In recent years online shopping in Uzbekistan has stopped being a Tashkent-only habit. Our research shows fast audience growth in the regions.
The key factor in choosing a platform is trust: clear return terms, transparent delivery and reviews from other buyers. Price matters, but rarely decides on its own.
Telegram remains an important channel: people search for products, ask for advice and follow discounts there. Brands should account for this when building their funnel.
For companies this means that regional samples and studying the customer journey from first touch to repeat purchase are becoming a must in research.
